Project directives was to create a place/territory brand for downtown Honolulu to promote the history, businesses/services, culture, and people.
Territory brand represents the unique vision of a region. The vision for this brand identity must be consistently articulate both visually and verbally the most relevant strengths of a region, so that it can compete with similar regions. For this project, similar local regions would include Kakaako and Kaimuki.
Territory brand is important because it boosts tourism and economy, business increases, attracts companies, commerce, and professional talent, improves the local and global image of the region, generates an identity that citizens feel real pride in and can publicly recognize and it helps compete economically with other regions
